Tips for Profit

Who cares about satisfied customer?

In this economy that is the standard, the minimum to be in business. If your customers are not being satisfied you won't be around long. There are too many business that will at least make sure the customer is treated well and satisfied.

However to compete and grow in a recession you have to do a lot more than be
"par for the course". Your goal is to have fanatical customers (loyal fans), when giving choices prefer to only do business with you.

I call this the "wow effect". We have all had them. You may remember someone doing something for you that was so nice or outstanding all you could say is wow!

As a consumer I am very selective with who I spend my money with. And I believe most people are (or will be) the same.

Here is an example of a wow moment I had recently.

I purchased a domain name from GoDaddy. As you know there are thousands of places to buy domains from. At check out my order was a little more than I expected... no big deal. The next morning a 9:30 Sharod called from GoDaddy. He was from customer service. He thanked me for my business and asked if a few minutes to go over my order.

"Oh God" I thought, here comes the up-sell.

And really I was in the middle of three different things. Two people in my office waiting and I didn't have time for a sales pitch.

I told Sharod I was very busy and asked how long will this take?

He politely responded in a friendly voice "Only a few minutes, If you have to go after we start I can call you back".

I said o.k. and the first thing he said to me was that he thinks I over paid. Within two minutes he had credited me back 60% of my money and I still received everything I wanted.

All I could say was wow!

They could have keep my money and I would not have known the difference.

Who do you prefer to do business with? Are you this kind of business? Do you do what's right when no one is looking?


Always strive to wow your customers.

Over the last sixteen years I have seen a lot in the car business. I have made some really good friends over the years as well.

When I first started as a salesman, I had no training at all. The Manager instructed me to grab a customer, take them on a demo ride and on the way back ask them "If all terms are agreeable can I earn your business today". Well after two weeks of not selling a single car I realized there was more to it than that.

Les Brown said "Whatever you are seeking is seeking you".

I became a student of the ideas, beliefs and practices of top producers in sales. Only about 10% in the automobile sales industry do things right. They are honest, they love their customers, they are professional, well groomed and their customers love them.

They seem to move from one transaction to another effortlessly while maintaining relationships with previous customers.

Seek first to make friends. Build relationships. When a connection is made, don't let people go. Stays in touch...build on it.

Do I ever screw up? Sure I do and when I do I work to make it right.

In this economy I sell more cars now than ever because of relationships.

Remember, "People don't care how much you know until they know how much you care".